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(학위논문)'A simultaneous equation regression study of the sales effects of advertising'at RISS Linked Data

https://data.riss.kr/resource/Thesis/000000275554
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skos:prefLabel
  • A simultaneous equation regression study of the sales effects of advertising
rdf:type
  • http://purl.org/ontology/bibo/Thesis
dc:title
  • A simultaneous equation regression study of the sales effects of advertising
keris:firstMarcCreator
  • HYUA
dc:subject
keris:editOfDDC
  • 20
schema:author
  • Bell, Jack Allen
  • Catry, Bernard
  • 博士學位論文編纂會
keris:workTitle
  • Comparison of the advertising and sales force role for industrial and consumer activities respectively
dcterms:alternative
  • Sales effects of advertising
dcterms:date
  • 1972
schema:publisher
  • UMI
library:placeOfPublication
  • Ann Arbor
dcterms:extent
  • 2 v. (vi, 137 p. ; 198 p.)
  • 27 cm
  • ill.
bibo:degree
  • NOTES: Thesis (D.B.A.)--University of Washington, 1972
  • Thesis--Harvard University, 1977
bibo:annotates
  • "Selected bibliography" : v.1, p. 123-131, v.2, Bibliography
keris:ReproductNote
  • Book
bibo:locator
keris:heldByUniv
keris:heldByLib
keris:keyword
  • Advertising
  • Marketing
  • Selling
schema:datePublished

본 페이지는 한국교육학술정보원의 종합목록(RISS) 데이터를 Linked Data로 시범 발행한 것입니다.

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